So what have we been up to?
NEW BRAND AND A NEW PROPOSITION FOR OWEN IN B2B2C MARKETING
Supply Chain marketing for the Marine Industry
Owen Superyacht Marketing has built a powerful reputation over many decades delivering results for a wide breadth of key yachting brands. Owen Advertising Limited and Owen Marine have provided the foundations for the same period supplying media planning, procurement and PR fulfilment.
In parallel, the other parts of the Owen Group have developed an impressive non-marine client base, developing skill sets across the modern digital landscape. With many of their key customers being in the B2B2C sector OWEN Health has a new name and branding, (OWEN B2B2C). This is the perfect partner working alongside the marine team, helping our clients in the global supply chain providing cutting edge marketing tools.
”There’s an art to great marketing, but the real magic comes when you sprinkle in the science. We spent decades in discovery: creating, testing, retesting, and clearing the path to your success in B2B2C marketing. For most people, marketing is already difficult enough, but what if you have to address two distinct audiences simultaneously? We know the dilemmas. We feel your pain. Because we’ve been there. Owen is here to help translate the complexities of B2B2C marketing into simple, effective communications that resonate with business clients and end consumers in the marine supply chain.”
www.weareowen.com
New livery helps launch new service for BWA Yachting Croatia
BWA Yachting Croatia wanted to make a splash when introducing a new provisioning service to complement its existing services in the country.
So Owens were asked to come up with an eyecatching livery to stand out quayside when delivering to their superyacht customers. The longest standing yacht service provider in the Adriatic country, the company assists yachts with their various needs along the entire Croatian coastline and on the nation’s islands. The new service will be provided via its network of offices in Croatia, based in Opatija, Rovinj, Sibenik, Split, Dubrovnik and Cavtat.
The launch of the new department is a direct response to customer demand for a yacht provisioning option. As part of the new service, yachts will be provided with premium food and beverages, consisting of local and international fresh products for the most discerning yacht chef. All items will be selected in keeping with BWA Yachting’s commitment to high quality and fresh provisions.
Latest HarbouRnews goes online
The last in this current series, HarbouR News is a 100 page issue and is packed with insightful information and articles, mostly written by the Owens in-house team who researched the many interesting articles. The print run and distribution was facilitated by Owen getting copies in front of the right people from influencers to owners. Distribution to the yachts in all main marina locations ensured the news magazine had a sustained shelf-life. A digital ‘Flipbook’ version was also produced to go out to databases at all the 20 global offices of Hill Robinson.
