So here are some of our thoughts.
-
Account Based Marketing (ABM), It’s downright personal!
Traditionally, B2B marketing and sales teams have tended to work autonomously. As the lines blur between where the handover occurs between sales and marketing teams the role of account-based marketing
-
Brand Planning and Multi-channel Marketing Methodology
Discover, Define, Design and Develop With decades of experience across multi-channel marketing and brand planning we’re here to help brand managers with our Multi-channel Marketing Brand Planning Methodology. Our 4-phase methodology will
-
Customer Experience Design (CX). Why we need to understand Customer Touchpoints
Customer Experience Design (CX) is the practice of designing products and services with the focus on the quality and thoughtfulness of the user experience. Every touchpoint within the customer's interaction
-
Why mission statements matter
They are much more than just a public relations exercise
-
Dmail or Email
The average person receives 121 emails per working day. So working an average of 7.5 hours equates to 16.13 emails per hour to read assess the value and digest. It’s
-
case history: HarbouR news
The news magazine for the Hill Robinson Group. Created inside the Covid-19 lockdown period by the team at Owen Superyacht Marketing and the marketing department at Hill Robinson, HarbouR news number
-
case history: Hill Robinson corporate video
With a long history in producing some of the finest videos in the yachting industry, many for Royal Huisman, including a film for German TV and KLM and several other
-
The Blunderbuss Approach
Or try the 'right message, right person, right time' method Load up your marketing platform with your message and fire!
-
case history: Hellas Bound
A1 Yachting, the largest and most comprehensive yacht agency in Greece and her islands are extremely proud of their homeland and will go out of their way to ensure that
-
A Fairey story
The photography of yachts has always played a major part in the client service toolbox for Owen, shooting over 150 superyachts around the world from the Far East, the USA
-
case history: St Barths Bucket Regatta
Who doesn't love a colourful and eye-catching regatta poster? Well it seems no-one, so it was a labour of love when a late evening phone call in 2015 from the
-
case history: Love the Sea
Some business names themselves say it all, such as Turquoise Yachts. they create a memorable impact, yachts built in Turkey's turquoise waters. They don’t really need to add a tagline.
-
Video, training and employee relations
Looking back at successful Owen marketing campaigns that made a big impact and ready to be repurposed for 2021 Video, training and employee relations Making videos has always been one of the
-
Owen Superyacht Marketing grow their ECO client base with Marc Pajot Yachts and build-partner, WIDER
Andy Smith, Owens Creative Director outlines our involvement with hybrid yachts over the last 12 years: "A milestone in ECO yachting took place with our client Royal Huisman in 2009
-
Dynamic QR codes add extra legs to your digital CRM tracking
A little refresher The origin of the clever square created by Masahiro Hara 26 years ago in 1994 is fairly well known. A Toyota subsidiary, Denso Wave, developed the code in order to